Using data for sales and marketing

Select a company or organization and post your thoughts concerning how data could be used to improve their outreach to customers in terms of marketing or sales. You are welcome to come up with your own original idea or you may reference something you have read in an article. It may not even be possible at the moment, but you can still be creative and think big.

You are limited to five grammatically-correct sentences. Postings will be scored based on their contribution, originality, insight, depth, and spelling/grammar.