Mktg630 u1ip | MKTG630 Applied Managerial Marketing | Colorado Technical University

Deliverable Length:   4–6 pages (not including cover page and resource page)

You are the marketing manager for a new brand of sports drink “Refresh”. The all-natural ingredients in the drink are grown and harvested on small farms in the United States. The bottles and packaging are made from recycled materials. You are preparing for the launch of the product in the local market.

Read this article for more information on how features and benefits impact your marketing campaign:
Features vs. Benefits: Here’s the Difference & Why It Matters

Using what you have learned, answer the following questions: 

  1. What are the features and benefits of this brand? 
  2. What differentiates this sports drink from the competition? 
  3. Who will the target market be and why? 
  4. How will you promote “Refresh”?

Please use the MKTG630_U1_IP_Template to complete this assignment.