International business paper | Marketing homework help


I will be expecting papers which analyzes the case chosen and gives some sort of action plan(s). Broadly speaking, I will expect the following: 

1. Defining the issue(s) 

2. Analyzing the case data (including SWOT) 

3. Generating alternatives 

4. Selecting decision criteria 

5. Analyzing and evaluating alternatives 

6. Selecting the preferred alternative 

7. Developing an action/implementation plan 



The paper’s length will of course vary but will generally in my experience be between 10 and 15 pages plus supporting material.